Our proprietary cutting edge Image Matching technology and innovations in bluetooth connectivity powers Fotolink's interactivity solutions.This technology gives intelligence to the machine to understand the query of the user sent in the form of picture.

Interactivity is provided through images.

Interactivity lifecycle

• Brand provides creatives to be made interactive and the content to be pushed to users. This is added to Fotolink's database.
• Fotolink's server has various creative interactive in its database for different campaigns of different brands.
• User takes picture of interactive creative and uploads to the fotolink server by Bluetooth or MMS depending on the nature of campaign.
• The Image Matching Engine compares the uploaded image with all the creatives in the database and instantly finds accurate match.
• Server pushes content associated with the matched creative onto users mobile. Users mobile device is identified first and accordingly compatible content is sent.

Image Matching technology

• Robust Image matching technology
  • Handles images at different angles.
  • Handles images in different lighting conditions.
  • Handles images taken in clutter.
• Fast : Matching happens in real time
• Scalable : Matches accurately from a set of thousands of images

Bluetooth

• Multiple connections supported. Upto 32 simultaneous connections supported.
• Identification of make and model of consumer handset.
• Content pushed is customized for the handset of consumer.
• Works across all mobile devices.