Interactive zone

Brand's kiosks in the malls are made interactive zones. Brandings at the kiosk i.e. standees, promoters' t-shirts etc are made interactive.

Users engage with the brand by clicking the pictures of the interactive branding using their camera cell phones.

User Engagement

• User clicks pictures of the interactive branding using his camera cell phones.
• User bluetooth the images to the server present in the kiosk.
• Server pushes the branded multimedia content or discount coupons on the users' mobile phone.
• An element of gratification can also be embedded in the whole activity wherein the server selects randomly few lucky participants from among the participants.
  

Content

• Branded ringtones, wallpapers, games, videos, animations can be pushed.

Lucky Draw

• An element of gratification is also embedded in the activity.
• Bluetooth server randomly selects lucky ones and push them single use gift coupon.

Benefits

• Branding at the kiosks on standees, posters, promoters t-shirts is interactive.
• It is a central theme of the entire activity.
• Hence users will give more attention to them.
• Users are more engaged with the brand.
• New, easy and interesting way to hold lucky draw wherein user is gratified instantly and transparently.

Fun for consumers

• It is novel and interesting activity for consumers.
• As it involves taking pictures that adds fun element to the activity.
• Most importantly, consumers participate in there own personal space in the activity.
• That gives a big boost to the amount of time a person spends participating in the activity.